The futureproofing power of customer feedback

arcol rangeAs the business world becomes more and more competitive, the importance of standing out from the crowd cannot be underestimated. Customer feedback is one of the best ways to ensure businesses are emphasising their provision, as well as measure customers’ needs and requirements. However many businesses are put off conducting customer research due to the time involved in analysing the data. However Pearl Scan, one of the UK’s providers of data scanning and capture to a wide range of sectors, is reiterating the benefits of customer feedback, highlighting the importance of surveys for businesses to cement their position and provide a first-class service to their customers.

Naveed Ashraf, Managing Director at Pearl Scan said: “Conducting customer research is the only way to get honest, reliable feedback and know what is making your customers tick, as well as identify areas for improvement. However with the increased digitalisation, many businesses now overlook this kind of research as it seems outdated due to it needing to be manually analysed. However with the innovations in data capture, such as those offered by Pearl Scan, customer feedback can actually be brought right up to modern day. Our software is able to scan the feedback and transfer the information on to spreadsheets which makes it easy to understand and evaluate.”

Highlighting the importance of customer surveys, last month, a study by Barclays stated that improving customer feedback in the UK’s hospitality and leisure sector could boost the economy by £3.2bn over the next 10 years. Stating that should hotels, bars, restaurants and cinemas respond to customer feedback, it would help to attract overseas tourists and encourage domestic visitors to stay longer and spend more.

Pearl Scan’s intelligent customer feedback survey scanning and data capture service provides fast and accurate data gathering from a whole host of surveys. Whether they be tick boxes, multiple choice or open-ended questions, the information is able to be decoded and put into easy to understand and read pieces of information. These can then be analysed and used to make positive changes going forward in order to improve business’ offering and keep them ahead of competitors – or be used in marketing materials, such as on websites, in order to stress their credibility.

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