Sanderson wins more than £200,000 of orders and drives growth for new customers

Sanderson continues to gain even more new customers for its specialist wholesale software and digital solutions. The latest contract wins show that the Sanderson wholesale solution, Swords, is the software of choice for wholesalers and existing customers are endorsing the solution to their peers.

The new food and drink customers are experiencing rapid growth and needed an integrated IT system to support their expanding operations. They include:

Catering wholesaler Windsor Foodservice which has recently gone live with the Sanderson solution, is benefiting from increased visibility across its business. The software is helping staff to deliver excellent customer service using accurate stock information and an efficient telesales system. The company’s sales strategy is also set to improve with better sales analysis, flexible pricing and promotional functionality, as well as providing staff with accurate real-time information. The West Yorkshire based wholesaler, which prides itself on continually investing to future-proof its operations, will also be implementing the latest Sanderson web solution to offer customers more choice and convenience with a 24/7 ordering facility.

Croydon-based Hi-Line Cash & Carry has also chosen Sanderson as the best fit for its business. With a strong peer network in the wholesale sector, Hi-Line quickly realised the Sanderson software came highly recommended for improving efficiencies across operations and providing innovative solutions to support business expansion. The drinks wholesaler is utilising Radio Frequency (RF) handheld devices to increase accuracy at goods-in as it matches all stock deliveries against purchase orders at the point of delivery. The RF system also provides real-time stock data for Hi-Line, by continuously monitoring stock levels at the pick face, streamlining and automating the annual stock take.

Chilled foods wholesaler Fresh 2U has selected Sanderson to drive more sales and improve customer service. With growing demand for its services, the company needed on-the-spot customer pricing and stock data for its sales team. The new van sales order capture system will help them to achieve this with access to all the latest information needed to manage an efficient sales operation on the road. As well as introducing efficiencies across the business, instant access to customer and stock information will enable more efficient ordering, picking, stock management and therefore improved customer service. The Business Intelligence aspect of the software also provides dynamic insights into the business and will help in the creation of future strategies for the warehouse, the sales team and the business as a whole.

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