CRM and Service Management
Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.
CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.
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What is an ERP Discovery Day?
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How to choose the right ERP software for your business
This week's article is from our regular exhibitor, Exel. This was published in our showguide in 2025: How to Choose the Right ERP Software for Your Business Selecting the right Enterprise Resource Planning (ERP) software is a critical business decision that can...
Security architecture explained: What it is and why it matters
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How can ERP improve business performance?
Are your business processes letting you down? Did you know that ERP (Enterprise Resource Planning) improves business performance by: Eliminating information silos, standardising processes, providing the tools for proactive management, allowing for better resource...











