CRM and Service Management
Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.
CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.
Visit a software event
Leading CRM Software Suppliers
CRM Software Blog
The Goldilocks problem…
This weeks blog is from our exhibitor, Enapps: 🚨 ERP implementations don’t usually fail They quietly settle for “good enough“. Let’s be clear about one thing: the majority of ERP implementations do not fail. Headlines like “Why ERP implementations fail” or “The main...
Manufacturing ERP personalisation:Why flexibility matters
Why manufacturing ERP personalisation drives best practice: our guest post this week is from one of exhibitors, inforlogic: Manufacturing ERP personalisation is no longer a nice-to-have - it’s essential. Today’s manufacturers operate in complex, fast-moving...
The ERP Trap: Why your first choice might not be your best choice
You’ve done the hard part. You’ve sat through the internal meetings, analysed the bottlenecks in your supply chain, and finally admitted the truth: your business has outgrown its spreadsheets. You know you need an ERP (Enterprise Resource Planning) system to scale....
ERP Implementation: Is a ‘Stage Change’ harder than a total transformation?
The boardroom is gathered, the budget is signed, and the ambition is high. You’re ready for the 'Big Bang' - the total transformation that will take your business from legacy chaos to streamlined, Cloud-driven perfection in one giant leap. But is that the most...
Modern Shipbuilding Demands the Right ERP and the Right Partner.
This week's guest post is from one of our exhibitors, Cooper Software: With a career rooted in shipbuilding, from Babcock to ERP transformation at Cooper Software, I’ve seen the industry shift in many ways. Shipbuilders today face increasing complexity, from technical...
What’s happening in the world of ERP?
As we prepare for our second itSHOWCASE ERP Discovery Day of the year at Twickenham on March 17th, here is a look at the trends currently redefining how UK businesses operate. 1. The rise of ‘Agentic’ AI In 2024 and 2025, we talked about ‘Co-pilots - AI that could...
